Privacy policy

PRIVACY POLICY – ESSEX LUXE BEDZ LTD

Trading As Essex Luxe

Effective Date: 20 January 2026

1. WHO WE ARE

Essex Luxe Bedz Ltd, trading as Essex Luxe.

Company Number: 16487653
Website: www.essexluxe.co.uk
Email: support@essexluxe.co.uk
Landline: 01206 291306
Mobile: 07341 427211

Showroom Address: Unit 2, Rota House Cowdray Avenue Colchester CO1 1YA United Kingdom

We are the data controller responsible for your personal data.

2. PERSONAL DATA WE COLLECT

We may collect and process the following personal data:

Identity Information: Name, email address, and phone number.
Contact Information: Delivery address and billing address.
Payment Information: Payment card details or other information required to process your order (processed securely through our payment providers).
Order Details: Products purchased, delivery instructions, and communications with our customer service team.
Communication Data: Messages sent via email, contact forms, phone calls, or WhatsApp enquiries.
Website Usage Data: IP address, device information, browsing behaviour, and cookies used to improve website functionality and user experience.

3. HOW WE USE YOUR PERSONAL DATA

We use your personal data to:

Process and fulfil your orders.
Manage deliveries and provide delivery updates.
Respond to customer service enquiries via email, phone, or WhatsApp.
Process payments securely.
Improve our website and customer experience.
Maintain internal records and business operations.
Comply with legal and regulatory obligations.
Send marketing communications only where you have opted in to receive them.

4. LEGAL BASIS FOR PROCESSING YOUR DATA

Under UK GDPR, we rely on the following lawful bases:

Contractual Necessity – To process and deliver your orders.
Legitimate Interests – To operate, maintain, and improve our services and website.
Legal Obligations – To comply with financial, tax, and legal requirements.
Consent – Where you choose to receive marketing communications.

5. SHARING YOUR PERSONAL DATA

We may share your personal data with trusted third parties including:

Delivery providers to deliver your orders.
Payment processors to securely process transactions.
IT and website service providers to maintain our website and systems.
Professional advisers including accountants, legal advisers, and insurers where necessary.
Regulatory authorities when required by law.

We never sell your personal data to third parties for marketing purposes.

6. COOKIES

Our website uses cookies and similar technologies to improve your browsing experience. Cookies may be used for essential website functionality, website analytics and performance monitoring, and marketing or personalisation (with consent).

You can control or disable cookies through your browser settings.

7. DATA RETENTION

We retain personal data only for as long as necessary to fulfil orders, provide customer support, maintain business and financial records, comply with legal obligations, and resolve disputes.

When data is no longer required, it will be securely deleted or anonymised.

8. YOUR RIGHTS

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data (subject to legal obligations).
Restrict or object to certain types of data processing.
Withdraw consent for marketing communications at any time.
Request transfer of your data to another service provider.

To exercise these rights, please contact us at support@essexluxe.co.uk.

9. SECURITY

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect your information from loss, misuse, unauthorised access, disclosure, or alteration.

10. CHILDREN

Our website and services are not intended for individuals under the age of 18, and we do not knowingly collect personal data from children.

11. MARKETING COMMUNICATIONS

We will only send marketing messages if you have opted in to receive them. You can unsubscribe at any time by clicking the unsubscribe link in marketing emails or by contacting us directly.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data practices. The most recent version will always be available on our website and the effective date will be updated accordingly.